Mahfuzul Islam | info@mahfuzulislam.com
Benefits of Google Ads and Online Advertisements in Bangladesh
Google Ads, aka Google AdWords, allows businesses to place ads on the Google search engine. The program is available in different forms, including display, search, and video advertisements. Google Ads offers businesses not only in Bangladesh but also worldwide a vast number of benefits, including increased traffic and leads, better visibility on the web, and reduced Costs of Advertising.
Is Google Ads Beneficiary in Bangladesh?
Yes, using Google Ads for advertising Businesses in Bangladesh is a wise decision.
Bangladesh is a fast-growing digital nation. Bangladeshi people are now welcoming businesses with online presence, making decisions from online reviews and purchasing from online shops. So Google Ads can be a great way to increase your BD business website’s visibility and traffic. By advertising your website through Google, you can reach a wider audience and get more leads from potential customers. Additionally, using Google Ads can save on your advertising budget.
What Are the Benefits of Google Ads in Bangladesh?
The benefits of Google Ads in Bangladesh include targeting a large audience with high precision, helping small businesses succeed, and improving website visibility. Here are a few of Google Ads’ main benefits:
1. Reach Your Target Audiences
Google Ads campaigns can reach a wide variety of target audiences, including those interested in specific topics, industries, or demographics. You can create more effective ads to reach your target audience and help improve your business by targeting these demographics.
Google is a search engine and has become one of the most popular ways to reach a target audience. Using Google Ads, businesses can get their message out to as many people as possible. It can be challenging to determine where your Ads will land, but with Google’s help, you can ensure that your ads reach the right people, whether in Dhaka, Chittagong, or Rajshahi.
Business owners can set target audiences according to keywords, age, location targeted, time schedule, etc.
As Example: if you are running a business in Dhaka and now want to target your audience for Bengali New Year (Pôhela Boishakh), then you can customize your ads very quickly.
2. Run an Ads Campaign According to Your Cost Budget
You have complete control over running ad campaigns on Google according to your budget. You have control over how you spend your money with Google Ads. You can meet a minimum. Additionally, you can choose how much you want to pay per month, per day, and per ad. The only payment you’ll receive will be when your ad is clicked. This is an excellent opportunity for Bangladeshi advertisers right now.
3. Analyze the ROI of Your Google Ads Campaign
Google Ads is a new way for Bangladeshi businesses to reach their customers more personally. By targeting ads specifically to people who have clicked on them, companies can ensure that they get the most investment return. Additionally, by using Google Ads, businesses can see how their ads perform and make changes as needed.
You can also track the click results that lead to valuable business outcomes such as purchases, app downloads, or phone orders. It’s essential to see which ads are gaining clicks and which aren’t. This will help you determine where to allocate your resources to see the most return on investment.
4. Good for Lead Generation
Google Ads provides you with a list of potential customer data which can be converted in the near future. They are called Leads for the campaign.
5. Use a Suitable Ads Format for Your Campaign
There are 8 available formats of Google Ads now. They are Text ads, Image ads, Video ads, Responsive ads, Product Shopping ads, Showcase Shopping ads, Call-only ads, and App promotion ads. Depending on your campaign, you can use any of these ads.
As Example: if you are running an Ad Campaign to provide Insurance in Dhaka, Bangladesh, and don’t want to share any images or videos, or GIFs, then you can use Google Text Ads format.
6. Complete Control of Your Campaign
Google Ads offers you a variety of tools to manage your accounts. Using these tools, you can easily monitor your campaign results, identify issues with your account, and take necessary actions.
Managing multiple Google Ads accounts can be time-consuming and difficult. With an MCC (manager account), you can manage all your ads in one place. This makes it easy to keep track of your campaigns, see which ones are working well, and make changes as needed. If you have an advertising campaign that starts on one account and ends on another, MCC can help you keep track of the spending and results.
7. Get Fast Results by Google Ads, Compared to SEO
Google Ads is a great way to get quick results from your search engine optimization efforts. Compared to traditional SEO, Google ads can help you focus on the right keywords and get more clicks through targeted placement.
How Do Google Ads Help Your Business?
Google Ads continues to play an essential role in business and website marketing goals by showing ads on SERP in front of targeted customers. This gives businesses a better understanding of what ads are relevant to their needs and helps them better target their customers.
How Do Google Ads Attract Customers?
When people search on Google, Google ads appear, and they can find out what businesses offer. Using Google Ads, companies can get a glimpse of what customers are searching for and then target them with ads that match their interests.
Conclusion
Google Ads and online advertisements have many benefits for businesses in Bangladesh. Businesses can use these resources to reach a wider audience and increase their marketing budget. Additionally, online advertising can help companies target their ads and understand what works best for them.
