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Best Pay-Per-Click (PPC) Strategies in Bangladesh
PPC or Pay-per-click is one of the most popular marketing strategies in Bangladesh. The country has a large population and a high level of marketing activity, so there are various ways to reach potential customers. Many small businesses and individual entrepreneurs use PPC to reach new customers, drive business growth, and increase brand awareness. Here are the best PPC strategies for Bangladesh.
What is PPC (Pay-per-click)?
PPC stands for Pay-per-click. PPC is a digital marketing format where the advertiser pays money per click on displayed ads on various online platforms such as Google SERP, Facebook, Twitter, YouTube, websites, etc. This is one of the most popular models of digital advertising, where advertisers pay a fee for each click on their ads. PPC ads can be created in different formats like text ads, images, video ads, display ads, etc.
Example: If you pay $2 per click and run a PPC campaign, you have to pay $2 per click on ads when they appear in front of users and click them. You don’t have to pay if any user does not click on your ads. So PPC ad campaign is a comfortable digital marketing method for advertisers.
Types of PPC Advertising
There are several types of PPC and Paid Search Advertising in digital marketing.
- Paid Search Ads: Google Ads, Bing Ads, etc.
- Display Ads: Banner, image, text, or GIF ads on different websites.
- Social Media Ads: Facebook, Instagram, Pinterest, LinkedIn, Twitter, TikTok, etc.
- Retargeting Ads: In this method, advertisers use cookies to sort out individual interests and start showing ads they are most interested in.
- Google Shopping Ads: Shopping cart showing on Google SERP.
- Google Maps Ads: Showing ads on Google Maps for local services, shops, and stores.
- Email Ads: Gmail, yahoo mail, etc.
- Video Ads: YouTube, Facebook (Meta), etc.
7 Best PPC Strategies in Bangladesh
Bangladesh is a digitally fast-growing country. There is a lot of opportunity for online advertisers in Bangladesh. So, they must follow the best strategies for successful PPC campaigns.
1. Advertise on Multiple Platforms
In Bangladesh, most advertisers run their ad campaigns on Google SERP, which is a great method. But the bad part is advertisers avoid the other platforms for PPC. Popular social platforms like Facebook, YouTube, and TikTok are also significant in Bangladesh. In the year 2022, there are 44.7 million people will use Facebook in Bangladesh. Similarly, 34.5 million Bangladeshi people use YouTube. So, using alternative platforms for advertising is a wise PPC strategy.
2. Use Strategic Ad Extensions
Ad extensions like call, message, description, price, review, etc., grab potential customers the most. Because customers want to interact and query for their desired purchase, advertisers must choose to place ad extensions carefully for the user’s intent. Advertisers must choose ad extensions for Bangladeshi websites or stores regarding Bangladeshi culture, traditions, festivals, and interests. Then PPC campaigns success rate will increase.
3. Take the advantages of Remarketing Campaign
Remarketing campaign is a method of showing personalized ads for individual users. For example, a buyer who wants to find a Bangladeshi t-shirt will show t-shirt-related ads compared to others. On the other hand, if a customer wants a tour guide, he will show them the most. This remarketing method works based on website users’ cookies analysis with their permission.
4. Optimize PPC Budget
The best budget-related PPC method is ‘get more ROI with lowest PPC.’ That means your budget goal should be minimalized, and ROI conversion would be maximum. To apply this method, you need to follow a few steps.
- First, research the market and your target audience
- Focus on the most relevant keywords best suited for your products and exclude negative ones.
- Make sure you have done proper competitor research
- Set a budget that is a realistic and profitable budget for both you and your buyers
- Optimize landing page according to user intension
- Place call to action in the right places
- Keep monitoring
5. Choose the Right Type of Ads
The advertiser must select the correct type of ads for their PPC ad campaigns. There are several ad options in online advertising platforms, such as images, text, video, infographics, etc. The advertiser should realize the connection between the product and buyers, and they use the most suitable ad format to run.
Example: If an advertiser has to run an ad for selling Tangail Saree, he must use shopping ads with at least one product photo. Because every cloth buyer wants to see the product they want.
6. Keep Running A/B Testing Method for PPC
A/B testing is a famous marketing method where two similar campaigns run parallelly with a variety of similar factors and little different ones. The best PPC expert analyzes both campaign results and finds the better one’s success reason. Then he updates the PPC campaign to get more ROI.
Many famous digital markers recommend this testing method because of its high success rate. So in Bangladesh, PPC experts must follow the A/B testing method and continue increasing the ROI of the business.
What is the Best PPC Strategy for Bangladesh Businesses?
The Best PPC strategy depends on multiple factors like location, product type, service type, price, offer, season, etc. But in general, for Bangladesh, the A/B testing method is the best PPC strategy which is adjustable for every factor of a successful PPC campaign. Though it is a little bit time-consuming, it turns into the most profitable for Bangladeshi businesses in the long term.
Conclusion
PPC strategies in Bangladesh can help businesses achieve results through targeted and effective marketing. Businesses can use the right tools and tactics to improve their online presence and reach new customers.
