Mahfuzul Islam | info@mahfuzulislam.com
Google Ads Location Targeting in Bangladesh
Google Ads, formerly known as Google AdWords, is a service provides by Google LLC that allows businesses to place ads on Google SERP and Google publishers’ platforms. These ads target specific demographics to make sales or promote products and increase website/app traffic. In Bangladesh, Google Ads is used by many businesses to target their ads to specific geographic users. This allows businesses to boost ROI and reach more people with their products.
What Is Google Ads Location Targeting?
Google Ads Location Targeting allows you to target your ads to specific geographic locations. This makes it easier for you to get your message out there and reach your target audiences. By choosing the countries, areas, or metropolitan areas in that you want your ads to appear, you can ensure that you’re getting the most effective advertising possible.
Google Ads offers location targeting to help businesses hit their target audience with the precision they need. By including places of interest, such as business locations or demographics, businesses can better understand their target market and adjust their advertising campaigns accordingly. This service is perfect for small businesses that cannot afford the full range of features offered by Google AdWords but need to reach a specific subset of customers.
Google Ads Location Target Types in Bangladesh
Several location targeting types are available in Google Ads campaigns like Country, Division, County, Airport, City, City Region, Neighborhoods, Nearby, Postal Code, State, University, etc. But they are only available in some countries right now. The available Location target types of Google Ads in Bangladesh are listed below.
Location Based Target
- Country/ Province: Bangladesh
- Divisions: Dhaka Division, Sylhet Division, Chittagong Division, Rajshahi Division, etc
- District: Bandarban, Gazipur, Cumilla, etc.
- City: Tongi, Cox’s Bazar
- Postal Code
- Neighborhoods
- Nearby
Radius Based Target
This feature is beneficial for Local Businesses in Bangladesh. They can set a pin to a location and set a radius among kilometers or miles where the ads will show to their customers.
Example: In the picture, I Pin to Dhaka University and set a radius of 10km. So, my ads will show the selected area when my targeted user search on Google.
Advantages of Geo-Targeted Advertising for BD Local PPC
Advertising with Google in Bangladesh is profitable in many ways. Geotargeting in Bangladesh can be a powerful tool for increasing your Quality Score, impression share, and click-through rate. You can improve your website’s performance and reach the expected ROI by targeting your BD local audience with the correct information.
1. Increase Engagement
Targeting a specific location in Bangladesh for your Google Ads means targeting a particular audience whose interest, interaction, and personalization will be similar in geographic nature. You can use that point to impress your targeted customers to engage more. This increases the possibility of purchasing your product than nor-geotargeted ads campaign.
2. Provides Local Relevance to Businesses
A growing number of businesses in Bangladesh use geo-targeted advertising to reach customers in specific areas. This type of advertising benefits businesses because it allows them to target their advertising specifically to those most interested in what they have to offer. This type of marketing can be very effective at driving traffic and leads to increased sales.
3. Reduce Investment Costs
To reduce the amount of advertising spend required to reach target customers, businesses should consider using geo-targeted advertising. This type of advertising allows businesses to target specific markets within a particular geography.
By understanding which areas are most likely visited by their target customers, businesses can save money on advertising and focus their resources on those most likely to be successful.
Geo-targeted advertising can help businesses achieve increased traffic and conversion rates, resulting in higher profits.
4. Enhances the User Experience
The increasing demand for geo-targeted Google advertising has motivated many businesses to develop innovative methods of targeting ads in Dhaka, Bangladesh. Employs a user’s location to improve the user experience when using a dedicated ad platform. By understanding the user’s location and tracking their movements, businesses can tailor their ads specifically for them and ensure they are served where they want them.
5. Offer a Discount for Specific Store
You can offer Promos; discount offers for your local stores in Bangladesh because Google Ads allows location segmentation advertising on SERP and Google Maps. This is very helpful for Bangladeshi festivals like Bengali New Year (Pôhela Boishakh), Baul Mela, Pahela Falgun, etc.
6. Promotes Your Local Events Easily
There are a lot of occasions in Bangladesh, like Amor Ekushey and International Mother Language Day (21st February), Bangladesh Independence Day (26th March), Bangladesh Victory Day (16th December), etc. You can easily let people know about your organization’s events and programs through Google Ads so that they can participate. In the long run, this increases the relationship between you and your customers, leading to a high Branding opportunity.
Tips for Geo-Targeting Campaigns in Bangladesh
1. Choose Locations Carefully
Make sure you choose the correct locations for your ads. If you select the right places, ads appear in front of good customers. This could be a waste of your investment. For Google Ads PPC service, you can get help from Google Ads Expert in Bangladesh.
2. Use Exclude Locations if Needed
Google Ads allows 3 options for location-targeted advertising: Target, Exclude, and Nearby. If you notice the ads are showing in different locations, not in your targeted area, then edit the campaign and exclude the unwanted location from the list.
3. Reduce CPA With Bid Adjustments
When you show ads to a user with a specific location in Bangladesh, you can adjust your bid to throw Google more or less money per click. A bid adjustment column is available in the Locations section, where you can add a negative or positive percentage to your original keyword bids.
4. Make Your Geo-Targeting Strategy More Effective With Google Trends
Google Trends is very popular with researchers and general users. You can use the tool to know which locations are trending for your services or products. Then choose those locations for your ads campaign. This will make you a considerable profit in a short time.
How Accurate Is Google Ads Location Targeting?
Google states that Google Ads location targeting is not guaranteed 100% accuracy. Because several factors and signals depend on users’ devices, behavior, location settings, third-party apps, etc., from my personal experience, Google Ads is one of the most legit and accurate advertising platforms according to Bangladesh.
Can You Target Ads by Location Anywhere in Bangladesh?
Google Ads is now active in Bangladesh and allows advertisers to segment customers by location. You can select a specific city, district, division, and country in Bangladesh according to your business need.
There are 3 more advanced options in Google Ads for Location settings.
- Target: select your desired area(s).
- Exclude: exclude the area(s) where you don’t want to show your ads.
- Nearby: Select an area, and Google will display ads nearby that city or region for the best matches of users for you.
Also, you can use the Radius option for selecting a circle-shaped area for your campaign.
Conclusion
Google Ads location targeting is a great way to reach potential customers in Bangladesh. By targeting specific demographics, you can ensure that the right people see your ads and that your message is heard.
